A universal truth of customer service is that if you can anticipate people’s wants and needs, you are in a better position to meet their expectations than if you rely on guesswork. And nothing takes the guesswork out of things like data.
This is true across a wide number of sectors; libraries and hospitality are two good examples.
If you’re a library professional looking to provide your patrons with services and resources that are relevant to them, it helps to know what topics visitors to your branch consider worthwhile.
For hoteliers, an understanding of what guests find interesting or valuable can inform everything from spa-service offerings to room-décor choices.
Fortunately for libraries and hotels that offer PressReader, finding those insights is easier than ever thanks to the platform’s Analytics function.
See also:
- Let PressReader do the reading for you with our Text-to-Speech feature
- Hotels can boost guest engagement with PressReader's Self-Pub feature
- Three PressReader features that help users keep up with news that matters to them
A comprehensive dashboard
Jack Welch, the late Chairman and CEO of General Electric, once wisely observed, “An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”
With that principle in mind, we built PressReader Analytics to supply you with data that makes sense. It is a comprehensive dashboard designed to give you a better understanding of your users, with insights to help you improve PressReader usage.
With enhancements in features and functionality combined with metrics and common terminology used in product and content analytics, the reports measure overall usage and engagement within your PressReader HotSpot.
What Analytics can — and can’t — tell you
PressReader Analytics is a tool that can deliver powerful insights into how users are utilizing the platform. Because PressReader can provide stats on app usage, including which newspapers and magazines visitors are reading from what categories, you will be able to gauge which topics interest guests the most.
It's worth noting, however, that PressReader does not collect personal information on individual users, which means that readers can rest assured that their privacy is being respected. (Please read our recent blog post on data privacy and cybersecurity in hospitality for a more in-depth look at this subject.)
Exploring your Analytics dashboard
To get started with PressReader Analytics, go to https://business.pressreader.com/analytics/signin and log in to your account. Once you’ve done that, you will be able to explore your dashboard and learn more about each section and the insights it can give you.
Here’s some of what you’ll find and how you can use it:
- Dashboard overview: Measure overall content usage and engagement including issue opens, article opens and top publications
- Audience interests: Segment and understand users by interests and publications with our interactive tree map
- Peak times and demographics: Learn who your customers are and the time of day they use PressReader the most
- Data export: Export custom reports using filters for offline analysis or comparison
- Date range: Select the date range you want to display on dashboard
- Analysis and insights: Filter and analyze reports by platform, device, location, content language or country, and more
The power to make more informed decisions
By using the data from PressReader Analytics (often combined with information gathered in other ways), decision-makers are better able to make informed choices about how to best serve users.
If, for example, a library’s patrons are using PressReader to seek out publications in Spanish, and library staff also know that a significant number of readers are borrowing books and other resources in that same language, that’s a good indication that it would be wise to expand the library’s services and collections to meet the needs of Spanish speakers.
Hotel staff, meanwhile, might notice that more and more PressReader users are perusing articles in yoga magazines during their stay. Management can use that insight to investigate the feasibility of offering yoga instruction as part of the property’s gym or spa programs.
Turning insights into action
No matter what sector you operate in, the ability to turn insights into action can make the difference between surviving and thriving. Data is power.
Peter Sondergaard, former Senior Vice President and Global Head of Research at Gartner, Inc., arguably said it best: “Information is the oil of the 21st century, and analytics is the combustion engine.”
If you have questions about PressReader Analytics, or just want to learn more about the world’s largest digital newsstand, get in touch.
