San Francisco Chronicle

Levi’s plans to cut up to 15% of staff

- By Aidin Vaziri Reach Aidin Vaziri: avaziri@sfchronicl­e.com

Levi Strauss & Co. is set to reduce its global corporate workforce by up to 15% in the first half of this year.

The San Francisco company disclosed the impending layoffs during its fourth-quarter earnings call to investors on Thursday, the same day it announced its $170 million commitment to maintain its sponsorshi­p of the San Francisco 49ers’ stadium.

During the call, Chip Bergh, the outgoing president and CEO of Levi Strauss & Co., also extended a welcome to his successor, Michelle Gass.

“I am proud of what we have accomplish­ed over the past twelve years. By putting the Levi’s brand at the center of culture, we revitalize­d this iconic brand and transforme­d our financials putting us in a position where we are stronger today,” Bergh said in a statement. “While 2023 was a challengin­g year, we ended on a strong note and I am optimistic about the future.”

Levi Strauss & Co. had approximat­ely 19,000 employees globally as of November. The company did not provide specific details on how these workforce reductions would impact its long-term financial growth.

The earnings report revealed net revenues of $6.2 billion for 2023, aligning with figures from the previous year. Looking ahead to 2024, the company forecasts net revenues to grow at a rate of 1-3% year over year.

“We have a strong pipeline of newness and innovation launching this year to fuel consumer demand,” Gass said. “And I am confident in the significan­t growth opportunit­ies ahead for this company including accelerati­ng internatio­nal growth, becoming a denim apparel lifestyle business, and leading with” direct-to-consumer marketing.

Despite this positive financial outlook, Levi Strauss shares dipped by more than 2% in afterhours trading Thursday following the announceme­nt of the impending layoffs.

 ?? Lea Suzuki/The Chronicle ?? Levi’s announced it plans to reduce its global corporate staff by up to 15% in the first half of 2024.
Lea Suzuki/The Chronicle Levi’s announced it plans to reduce its global corporate staff by up to 15% in the first half of 2024.

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