The Scotsman

Ana’s a real role model for women in business

◆ First female board member at the Scottish FA has lessons to share, writes Nick Freer

- Nick Freer is the founding director of corporate PR agency the Freer Consultanc­y

Through our advisory work with St Andrews-based investment firm Eos, we had the opportunit­y to meet Eos partner Ana Stewart a few years’ back, from memory the first time around was with our go-to contact at the firm, Mark Beaumont, and very possibly at Contini’s in Edinburgh.

I have yet to meet anyone who doesn’t like Ana, and I’d worry about anyone who bucks the trend. Then there’s her acumen as an entreprene­ur, investor and nonexec, with those NXD roles including a notable first as the first ever female board member at the Scottish FA.

Arguably, Ana is now best known for chairing and co-authoring Pathways: a new approach for women in entreprene­urship, commission­ed by Kate Forbes in 2022 – at that time the Scottish Government’s finance secretary – which was published the following year.

During 2023, our agency became a key adviser to Ana, managing PR and comms, with former BBC broadcaste­r and associate Vanessa Collingrid­ge and I managing a series of events and related media coverage, advising on overall strategy, leading to the creation of Pathways Forward to help guide the recommenda­tions of the Stewart Report towards tangible outcomes and effective change.

Next week, Pathways stages the inaugural Female Founders Growth Summit at RBS Gogarburn which, Stewart says, “brings our scale-up founders together with the investment community and is focused on energising this often challengin­g growth stage of the founder journey”.

Our press announceme­nt earlier this week illustrate­s how far Pathways has come in 18 months, with Pathways “Pledge partners” – who include Deloitte, Scottish Enterprise, the University of Strathclyd­e, the Scottish National Investment Bank, Codebase and many others – committing to a number of measures, ranging from the capture and publicatio­n of enhanced gender data to evidential increases in female participat­ion rates.

In other news… on our summer holiday this year, we travelled to Southwest France, about an hour’s drive west of Toulouse. Out in the sticks with no Wifi or TV, it was an interestin­g experiment for the family. Ironically, it was difficult to watch the Olympics that were taking place only a few hundred miles north in Paris, but on the night of the men’s 1,500m final we huddled into the back of a nearby cafe with locals to watch Josh Kerr’s bitterswee­t silver medal performanc­e. Work wise, a couple of urgent matters arose, but by hook or by crook, I was able to jump on a few calls and exchange the necessary emails.

On a trip to Bordeaux, taking a TGV train to the capital of France’ s Nouvelle a quit ai ne region, an Airbnb with fully functionin­g Wifi brought smiles back to young faces. Alas, those same young faces found it difficult to be torn away from their devices when we ventured out to find a restaurant on the first night.

To my horror, the majority of our “hangry” bunch decided on an Italian restaurant, and to make matters worse there was not a single Bordeaux on the wine menu... sacre bleu! Fortunatel­y, we found an authentic local restaurant the next night, the Bordeaux flowed, and I would jump at the chance to return to this charming city.

 ?? ?? Female founders received only two per cent of venture capital invested in Europe and the US in 2023
Female founders received only two per cent of venture capital invested in Europe and the US in 2023
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