I had any hair left
RITA ORA REVEALS THE DAMAGE OVER-STYLING TRESSES CAN
SINGER and presenter Rita Ora has revealed there was a point in her career when she was concerned about how much hair she was losing due to constant styling.
“I’ve been in the industry for almost a decade now, and my hair has been through it all – heat styling, colour changes, cuts, extensions, you name it,” says the 33-year-old. “And it got to a point where I was like, ‘Wow, I have hardly any hair left!”’
She reveals: “It definitely shook my confidence.”
Rita, whose work includes being a judge on TV talent shows; The Masked Singer, the X Factor and The Voice UK, and presenting America’s Next Top Model, can add beauty brand founder to her CV. She founded haircare line, Typebea, with Australian entrepreneur Anna Lahey, the founder of wellness brand Vida Glow, and has created a four-piece product range catering to all hair types.
“Being in the public eye, you feel like you can’t have a bad hair day,” says the Let You Love Me singer.
“It’s crazy to think a healthy relationship with my hair didn’t exist for so long. I was always on to the next look, the next colour, the next haircut. It took my hair getting to a really bad place for me to realise I needed to start prioritising its health,” she says.
The British star, who made her breakthrough on DJ Fresh’s number one single Hot Right Now, has never been shy about switching up her look.
Over the years, we’ve seen her hair in waist-length waves, extensions and sleek bobs in a range of shades. “I’m really loving my hair short right now! It’s great to feel this kind of confidence embracing my natural hair, and Typebea has played a huge part in that,” says Rita, who married New Zealand filmmaker and actor Taika Waititi in 2022.
“When my hair is feeling healthy and great, I feel sexy and confident. I can walk outside with no make-up on and feel like I’m ready to conquer anything.”
Inspired by how she has redefined her relationship with her hair, Rita and Anna have spent the last three years developing sulphate and paraben-free haircare products powered by baicapil, including an overnight boosting peptide, strength and length shampoo and conditioner, and a hydra-gloss treatment, to encourage hair growth and health. “Typebea’s point of difference is that the range focuses on promoting hair growth, no matter your hair type,” says Anna. “Baicapil is an ingredient complex that stimulates hair growth, increases hair density, and reduces hair loss by 60%. Impressively, in clinical studies, the ingredient was shown to increase the number of new hairs on average by 12,500 to 38,000.” She explains: “It’s an inclusive range that works to stimulate growth, in hair that is thinning, slow growing, damaged or just in people who want longer, stronger healthier hair.”
It took my hair getting to a really bad place for me to realise I needed to start prioritising its health...
Rita Ora says the state of her hair caused her to lose confidence