Cyclist

Gtechniq’s bike protection is becoming a Dogma

Dirt repellent specialist Gtechniq has partnered with Pinarello in the UK to provide its Bike Ceramic coating with every Dogma Myway frame

Y

ou’ve saved up for years to get your dream bike a

Pinarello Dogma You take the plunge and buy it through Pinarello’s Myway service to get a customised paintjob

The bike arrives and it’s perfect naturally you want to take it for a spin and show it off as soon as possible Unfortunat­ely you live in the UK  so every time you roll out from your house  your precious Dogma is at the mercy of the British weather and what it leaves on the roads

It makes perfect sense  then  that Pinarello in the UK has joined forces with innovative bike maintenanc­e and cleaning specialist Gtechniq  with every Pinarello Dogma Myway frame now coming coated in Gtechniq’s renowned Bike Ceramic protection

Who is Gt echniq and what is

Bike Ceramic?

For the uninitiate­d  Gtechniq is a Northampto­nshire‡based company founded in Hong Kong in ‰ŠŠ‹ by quantum physicist Dr Drew Gill It has been creating paint protection and cleaning products for cars and boats ever since  but in ‰Š‰‹ the company branched out into cycling  and the star of its range is Bike Ceramic

Bike Ceramic is a scientific­ally formulated coating that bonds to the bike frame’s surface  forming a layer around the fragile and exposed paintwork to stop mud  dirt and grime from sticking to the surface

Bike Ceramic is a premium product at ‘’’  but as it’s a dirt repellent  what muck that does stick to the bike is incredibly easy to remove  meaning it saves on both cleaning and maintenanc­e So if you’re forking out on a high‡end bike like a Pinarello Dogma  it’s probably something you’d want to invest in anyway  right?

What’s in it for Pinarello?

‘We offer probably the most colours of any bicycle brand ’ says

Richard Hemington  managing director of Pinarello UK ‘Primarily there are eight to ten colours  but our real claim is our Myway product  where customers can select from a huge palette of decals  colours and graphics It gives a Dogma customer something that is unique to them

‘A Dogma bicycle or frame is a big investment for a customer  and so needs protecting and looking after Our partnershi­p with Gtechniq came about because we found it works excellentl­y with the finishes we offer we have matt and gloss finishes but it’s quite difficult to protect a matt finish Gtechniq’s ceramic coating works perfectly so the matt paint almost works like a gloss paint From my own experience riding in Dorset where it’s typically filthy  the bike is super‡easy to clean Dirt doesn’t stay on even during the ride It’s amazing

‘We believe associatin­g Gtechniq with our Myway product is a win‡win A customer is investing ‘‹ ‹ŠŠ more on a frame because it’s unique to them  so of course we’d like to protect it and we’re happy to do that when they purchase their frame ’ The partnershi­p is a two‡way street  of course For Gtechniq  to partner with a brand like Pinarello and a bike like the Dogma was a no‡brainer Given the company has only been protecting bike frames for three years  it shows how effective the product truly is And although Pinarello boasts a proud Italian heritage  there’s no doubting its standing in British cycling culture after more than a decade with Team Sky and Ineos Grenadiers While Gtechniq Bike Ceramic would benefit even those riding on continenta­l Europe’s most pristine roads in glorious sunshine  it’s essential for those subjecting their superbikes to the dirt‡laden lanes of the UK