CFA SOCIETY SRI LANKA CAPITAL MARKET AWARDS 2024FIN SENFIN SHINES FOR THIRD CONSECUTIVE YEAR
The Senfin Money Market
Fund (Smmf), After Winning The Silver Award In 2021 And The Gold Awards In 2022 & 2023, Was Awarded The Gold Award For Best Unit Trust
Fund Yet Again In 2024 At The Cfa Society Sri Lanka Capital Market Awards, Marking Three Consecutive Gold Award Wins For Senfin Asset Management.
First Launched In Year 2012, The Cfa Society Sri Lanka Capital Market Awards Has Continued To Grant Recognition For Excellence And Best Practices In Sri Lankan Capital Markets And Is The Only One Of Its Kind In The Country. The Awards Received By Sfam Over The Past Four Years Highlight The Company's Commitment To Upholding Best Practices Across All Levels. Prudent Investment Strategies Implemented By The Fund Manager, Strict Governance Procedures, Risk Management, And Compliance Process Have Been
Key To Its Success Story. Sfam Also Ensures A High Level Of Transparency In Its Disclosures To Investors. As Such, All Key Information Is Available To
All Unit Holders Regardless Of The Value Of Their Investments. Sfam Has Consistently Adhered To The Rigorous Standards Outlined By The Global Investment Performance Standards (Gips) Framework, Ensuring That Investors
Receive Accurate And Reliable Information Regarding The Fund's Performance. Sfam Also Claims Compliance With The Cfa Institute Asset Manager
Code Of Professional Conduct (On A Self-compliance Basis And Not Independently Verified By Cfa Institute.)
Sfam Boasts A Fully-fledged Online Platform (Www. senfinassetmanagement.com) Which Enables End To End Client Onboarding And Account Management Including But Not Limited To Account Creation, Video Kyc, Digital Signature, Redemptions, Switching, Statement Viewing And Live Inquiries. All Application Forms Are Available In
All Three Languages And Fully Editable Pdf Formats With Digital Signature Enabled.
Foreseeing The Declining Interest Rate Environment,
The Fund Manager Has Taken Steps To Increase Exposure To Slightly Longer-term Maturities At Higher Rates While Maintaining Liquidity To Meet Regular Redemptions And Preserve The Asset Quality Of The Fund. Consequently, Smmf Has Been Able To Provide Returns That Surpass Those Of Other Comparable Fixed-income Investment Instruments In The Market
Sfam Has Made A Conscious Effort To Ensure That The Asset Quality Of The Fund Takes The Highest Priority As Opposed To Exposing Unitholders To Unnecessary Risk In Pursuit Of A Higher Yield, With The Fund Ensuring Over 85% Of Investments Are In A-rated Or Above Investments. In Addition, Sfam Recently Obtained
A Monitored Fitch Rating, Thereby Becoming The Only Fitch Rated Money Market Fund In Sri Lanka As At The Date Of This Article.
Money Market Unit Trust Funds Such As The Smmf Are Ideally Suited For Short-term Cash Management Requirements Of Individuals And Corporations. The Investment Can Be Redeemed On Any Business Day, With No Penalty To The Investor. Consequently, Money Market Unit Trust Funds Are Favored By Investors Seeking A Competitive Return With The Flexibility Of Quick Redemption. The Senfin Money Market Fund Launched In 2014, Has Provided Competitive Returns To Its Unit Holders By Investing In A Well-diversified Portfolio Of Short-term (Maturities Of No More Than 397 Days). These Include Government Securities With Maturities Under 397 Days, Term Deposits Of Banks And Nonbanking Financial Institutions, Repurchase Agreements, And Corporate Debt. The Fund’s Trustee Is Hatton National Bank Plc. The Minimum Investment Value Remains As Low As Rs. 1,000/- Making It Accessible To A Broader Range Of Investors And The Management Fee Has Been Lowered To 0.15% Per Annum, The Lowest In The Industry.
In Addition To The Senfin Money Market Fund, The
Company Offers A Diverse Range Of Fund Management Solutions To Investors Covering Fixed-income, Equity And Shariah Compliant Funds. The Senfin Dynamic Income Fund Is An Open-ended Unit Trust That Invests In Fixed-income Securities. Unlike Money Market Funds, The Fund Is Not Limited To Maturities Under 397 Days And Can Invest In Longer-term Fixed-income Instruments.
The Primary Objective Of The Fund Is To Maximize Returns Through Active Management Of A Portfolio Of Long-term And Short-term Fixed-income Instruments. To Achieve
This, The Fund Will Invest In A Well-diversified Portfolio Of Government Securities, Debentures, Bank Deposits, And Other Corporate Debt. The Fund Manager Will Also Monitor All Secondary Market Activities Of Invested Securities For Trading Opportunities.
The Senfin Growth Fund Is An Open-ended Unit Trust That Invests In Equities Listed On The Colombo Stock Exchange (Cse). The Objective Of The Fund Is To Achieve Long-term Capital Growth By Investing In A Well-diversified Portfolio Of Listed Equities. The Fund Manager Aims To Build A Portfolio That Will Deliver Value-added Performance Over The Long Term. Consequently, The Investment Strategy Will
Focus On Well-managed Companies With Long-term Growth Potential. To Achieve
Its Investment Objective, The Fund Will Invest Substantially All Its Assets In Equity Securities, Assuming A Level Of Risk Inherent In Equity Investing.
The Senfin Dividend Fund Is An Open-ended Unit Trust That Invests In Equities Listed On The Cse With A Track Record Of Paying Dividends. The Objective Of The Fund Is To Generate Current Income By Investing In A Portfolio Of Diversified Dividend-paying Stocks And By Way Of Capital Gains. The Fund Aims To Achieve Its Investment Objective By Investing In Listed Shares That Have A Strong History Of Paying Dividends As Well As In Shares That Are Likely To Appreciate Over
Time. The Senfin Insurance Sector Fund Is An Open-ended Unit Trust That Invests In Equities Listed On The Cse That Have Direct Exposure To The Insurance Sector. I.e., Companies That Operate In Segments Directly Related To The Insur
ance Sector.
The Senfin Financial Services Fund Is An Open-ended Balanced Unit Trust That Invests In Listed Shares That Have Exposure To/operate Within The Financial Services Sector Of Sri Lanka (Excluding Insurance Sector Operators). Key Cse Sectors Are The Banks & Diversified Financials. The Senfin Consumer Staples Fund Is An Open-ended Balanced Unit Trust That Invests In Listed Shares That Have Exposure To/operate Within The Broader Retail And Consumer Sector Of Sri Lanka. Key Cse Sectors Are Capital Goods, Food & Staples, Food, Beverages & Tobacco, Household & Personal Products, Materials, Retailing & Telecommunication. The Senfin Shariah Income Fund Is An Open-ended Shariah-compliant Income Unit Trust Fund With All Investments Adhering To Shariah Principles. I-capital Partners Limited Acts As The Technical
Partner In Relation To Shariah Compliance Matters Pertaining To The Fund. The Objective Of The Fund Is To Provide Current Income And Liquidity To Unit Holders By Investing In Shariah-compliant Incomebased Securities. The Senfin Shariah Balanced Fund Is An Open-ended Balanced Unit Trust Fund Managed According To Shariah Principles. The Fund Invests In Shariah-compliant Equities Listed On The Cse And In Shariah-compliant Income Securities. I-capital Partners Limited Acts As The Technical Partner In Relation To Shariah Compliance Matters Pertaining To The Fund. The Objective Of The Fund Is To Achieve Over The Medium To Long Term Balance Between Capital Appreciation And Income By Investing In Shariah-compliant Listed Equities And Shariahcompliant Income Securities As Approved By The Shariah Council Of The Fund And As Permitted By The Sec.
The Unit Trust Manage
ment Company, Senfin Asset Management (Pvt) Ltd. (Sfam) Is A Fully Owned Subsidiary Of Senkadagala Finance Plc, A Central Bank Of Sri Lanka Licensed Finance Company With A 55+ Year History, 110+ Branch Network & A 950+ Workforce. Sfam’s Sister Company, Senfin Securities (Pvt) Ltd. Is A Leading Cse Licensed Stockbroking Company And Currently Witnessing Robust Growth Within The Sri Lankan Stockbroking Industry.
As A Responsible Asset Management Company, Sfam Reminds Potential Clients To Consult Their Financial Advisers If In Doubt Whether The Product Is Suitable For Their Individual And/or Corporate Needs. Unit Trust Investments Are Subject To Market Risks And The Price Of Units Could Go Down As Well As Up. The Company Asks That Investors Read The Key Investor Information Document (Kiid) Of The Fund And Consider Fees And Other Charges Among Other Things Before Investing.