Business Day

Alibaba misses revenue estimates as sales drop

- Deborah Mary Sophia and Casey Hall /Reuters

Alibaba Group Holdings firstquart­er revenue missed market expectatio­ns on Thursday.

Chinese consumer caution in a faltering economy hit its domestic e-commerce sales.

The price of its US-listed shares fell about 4% in pre-market trading. Halting economic recovery in China with its weak property market and high job insecurity levels sapped consumer confidence and spending power in the second-biggest economy, hitting global companies worldwide.

Alibaba is also grappling with stiff competitio­n from rivals including JD.com and discountfo­cused retail platforms such as PDD Holdings’ Pinduoduo and ByteDance-owned Douyin.

Alibaba posted revenue of ¥243.24bn (about $33.98bn) for the June quarter compared with analysts’ average estimate of ¥249.05bn, according to LSEG data. Revenue at the company’s domestic e-commerce arm fell 1% even as the number of buyers and their purchase frequency increased order growth more than 10%.

Chinese e-commerce giants have resorted to heavy discountin­g and promotions to attract shoppers, a move that is pressuring margins across the retail sector. In June, sales at China’s midyear e-commerce sales festival fell for the first time, according to third-party estimates, despite major platforms’ efforts to dole out offers for an extended period to woo consumers.

Alibaba executives have in recent quarters maintained that increased purchasing and the introducti­on of new tools for merchants will increase advertisin­g and customer management revenue to the platform.

In March 2023, Alibaba announced the biggest shake-up in its history, splitting into six units and sharpening its focus on its core businesses, including domestic e-commerce.

Helped by the company’s investment­s to expand its global presence and rising demand around the world for lowerprice­d goods from China, Alibaba’s internatio­nal e-commerce unit had a 32% rise in revenue to ¥29.3bn.

Revenue from Alibaba’s cloud segment rose 6% to ¥26.55bn, accelerati­ng from the 3% growth seen in the prior quarter, thanks to an uptick in public cloud adoption and strong demand for AI-related products.

The company moved to reduce low-margin projectbas­ed contracts, and said a scale-up in its cloud infrastruc­ture was helping it cut its cloud products prices. Net income attributab­le to ordinary shareholde­rs in the quarter was ¥24.27bn, down from ¥34.33bn a year earlier.

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