InLife CMO and Bancassurance head shares experiences in marketing insurance to women
TAILORING insurance to meet women’s unique needs, concerns and preferences has been crucial in encouraging them to practice financial empowerment and security, said Gae Martinez, chief marketing officer of Insular Life Assurance Co. Ltd. (InLife) and head of Bancassurance.
“Women are incredibly diverse. They come from varied backgrounds, possess unique life experiences and face a multitude of challenges. Therefore, our approach to selling insurance to women must be nuanced, empathetic and tailored to individual circumstances,” she said in her speech before the Professional Insurance and Financial Advisors Association of the Philippines Congress.
Martinez emphasized women’s crucial role as catalysts for social progress and substantial contributors to income generation and community investment. For this reason, insurance providers should devote themselves to genuinely hearing women, comprehending their distinct situations and empathizing with their worries.
The InLife Sheroes Advocacy and Movement was the flagship initiative of InLife for women empowerment through financial inclusion. It was launched in partnership with the International Finance Corp. in 2019. Initially targeting 1 million Filipino women in three years, it has surpassed expectations, reaching out to 4.56 million Filipino women by the end of 2021 and up to 6.5 million Filipinos in 2023.
“Selling insurance to women is more than just closing deals; it’s about empowering women to take control of their financial futures,” Martinez said.