Chie Filomeno launched as skin care line’s first ambassador
ACTRESS Chie Filomeno was recently launched as the first ambassador and endorser of SkeenCare, a proudly local skin care brand.
Filomeno’s reveal was in line with the anniversary celebration and product launch occurred of the brand at the Grand Hyatt Manila.
The event, titled “SkeenCare Glamour & Glow,” truly lived up to its name with a lavish dining experience, an exciting new lineup of products, the announcement of an exclusive incentive program, and Filomeno’s grand reveal.
SkeenCare’s CEO Nars Caballero and COO Lei Langamin led the celebration.
“As we celebrate SkeenCare’s milestone, this is a celebration of combined effort and commitment to the product. Our mission has always been clear — to empower every Filipino with cost-efficient and effective beauty and wellness products,” Langamin said at the opening speech.
A key highlight of the evening was the unveiling of SkeenCare’s latest product line: the SkeenCare Rejuvenating and Maintenance Set. The Rejuvenating Set includes everything needed to cleanse, tone, protect, and restore the skin, while the Maintenance Set ensures that the skin remains healthy and radiant after rejuvenation.
Another exciting announcement was the launch of an exclusive incentive program designed to make these new products more beneficial for distributors and more accessible to SkeenCare users.
In a major milestone for the brand, Filomeno was introduced as the first ambassador and endorser. The Filipino actress delivered an electrifying performance, and the event featured an exclusive behind-the-scenes look at her engagement with SkeenCare. The Yellow Lane Band also performed, serenading guests and enhancing the evening’s ambiance.
Finally, a Q&A session with Filomeno allowed her to share her journey with the brand. When asked how SkeenCare approached her to be their first endorser, she replied, “I was informed that they have wanted to tap me for a long time and I was their first choice. I couldn’t be more grateful.”
“It was an easy yes, especially knowing the story behind SkeenCare,” Filomeno said.
When asked about her favorite product from SkeenCare, she mentioned their Rejuvenating Set. She also shared how she maintains her glamour despite her commitments: “Take care of yourself from the inside. Don’t deprive yourself of food. And if you need glowing skin, SkeenCare is there to help me.”
To wrap up the successful fouryear anniversary celebration, CEO Nars Caballero led a toast with a heartfelt rendition of “Grow Old With You.” This gesture symbolizes the brand’s commitment to bringing joy to every customer and staying in the industry for the long haul, journeying together and continually meeting their beauty needs as they grow older.