Education innovation at PAEC museums
SINCE the Philippine Amusement and Entertainment Corp. (PAEC) opened its first museum, the lakbay museo, in 2019, it has encouraged thousands of learners to expand their knowledge outside the classroom.
PAEC is a leading producer and operator of immersive attractions aligned with the Department of Education’s Matatag curriculum and where “education meets innovation.” Its portfolio includes well-known destinations like the Food Wanderer x Lakbay Museo (upgraded from the original Lakbay Museo), Tales of Illumina, Dream Lab, Whimsical Wonderland, Museum of Emotions, Omniverse Museum, Change Maker 2040, Craft Academy, and Artboom.
“We believe in the power of education to enrich experiences. Our mission is to provide unparalleled access to these unique and engaging attractions, offering visitors not only entertainment but also opportunities for learning and growth,” PAEC Vice President Yzl Cruz said.
“Our tours integrate educational content with interactive experiences, ensuring that students not only learn but also enjoy every moment. From science exhibits and historical reenactment to hands-on workshops and immersive simulations, our venues are designed to make education exciting and impactful,” Cruz told The Manila Times.
“Through our commitment to innovation and quality, PAEC continues to redefine entertainment and leisure, ensuring unforgettable experiences for all who engage with our attractions,” she added.
On May 10, PAEC shone the spotlight on the outstanding achievements of its industry partners and stakeholders in an awards ceremony at the PTTC Building in Pasay City.
The event, attended by nearly 500 representatives from tour operator companies and travel agencies, showcased the dedication to promoting Philippine tourism and enhancing Filipino students’ education.
PAEC founder, CEO and President Lawrence “Lance” Li Tan narrated how Lakbay Museo stopped only six months into its operations due to the Covid-19 pandemic.
As president of JCI Makati, he turned his efforts into bringing “ayuda” to the marginalized sectors in Mindoro and other last-mile towns in various parts of the country.
As soon as things eased up, he continued building more educational museums and edutainment attractions, now with a number dotting the metro and one in Cebu.
“We only bring the best concepts that will help advance the learning and exposure of the students,” he said.
Present during the event were House Rep. Jude Acidre of Tingog Party-list, Pasay City Mayor Emi Calixto, Director Nelly Nita Dillera of Philippine Trade Training Center and Regional Director Sharlene Zabala-Batin of the Department of Tourism NCR.
Education Assistant Secretary Dexter Galban served as a source of encouragement for the honorees through a heartfelt video message.
The highlight of the evening was the presentation of the Orion and Phoenix Awards, symbolizing determination, resilience and unwavering support for PAEC’s mission.
Recipients of the Orion Award demonstrated exceptional commitment to their clients and the tourism industry.
Meanwhile, the Phoenix Award honored travel agencies that displayed remarkable resilience and dedication amid the challenges posed by the pandemic.
The event concluded with the presentation of the Pyxidis Award, the Pinnacle Award and the Polaris Award to Johner’s Tours and Travel Inc., Tigervision Travel and Tours Co., and G. Palanca Travel and Tours, respectively, recognizing their exceptional contributions to promoting PAEC’s venues and supporting its mission.