Mitsubishi launches all-new L200
General Automotive Company (GAC), the authorised distributor of Mitsubishi Motors in Oman, launched the all-new Mitsubishi L200. This milestone showcases Mitsubishi Motors' unwavering commitment to innovation, excellence, and its focused approach to meet the evolving needs of the Oman market.
The all-new Mitsubishi L200 represents a paradigm shift in the pickup truck segment, featuring a host of groundbreaking enhancements designed to elevate the driving experience and set new benchmarks in performance and durability, a press release said.
Junya Takami, president of Mitsubishi Motors Middle East and Africa, said, “The launch of the all-new Mitsubishi L200 signifies a new era of automotive excellence, where we redefine the boundaries of capability, safety, and eco-friendliness. Our dedication to the Middle East, Africa, and Oman market is unwavering, and we are excited to introduce a vehicle that not only exceeds expectations but also aligns with our vision for sustainability and social progress.”
Speaking on the occasion, Manoj Ranade, general manager, General Automotive Company, said, “At General Automotive Company, we are committed to providing world-class products with cutting-edge technology and delivering the highest levels of customer satisfaction through our extensive sales and service network across the length and breadth of Oman and our trained and experienced staff. Today, GAC stands as the number one After Sales Distributor for Mitsubishi Motors in the whole of Middle East and Africa, a position that we are confident of retaining for a very long time.”
Pointing out that the launch of the L200 marks not just a new chapter, but another key milestone in this remarkable journey, he added, “This new model is not just a pickup; it is a culmination of years of research, customer feedback, and engineering excellence. The new L200 is designed to meet the diverse needs of our customers, offering enhanced performance, superior comfort, and advanced safety features.”
The grand launch event, held at Al Rozna Hall in Muscat on June 5, is part of a series of launches across Oman, marking a significant milestone in the company’s history.
Niels Bormans, Group CEO, Zubair Corporation, said, “A journey that began way back in 1974, has paved the way for a long and fruitful partnership between Mitsubishi Motors and General Automotive Co. This partnership has been instrumental in bringing some of the finest vehicles to the Omani market, enduring challenging terrains.”