PKNS to hold carnival-themed campaign in four townships
Effort aims to boost interest of potential property buyers, showcase real estate products, foster relationship with community
The Selangor State Development Corporation (PKNS) will hold the “Pilih Karnival PKNS” campaign in four townships as one of the initiatives implemented this year to increase property development project sales of more than RM1 billion.
PKNS deputy CEO (Development) Dr Kamarzan Md Rais said the carnival-themed campaign will commence in Shah Alam on June 29 and 30, followed by Selangor Cyber Valley on July 27 and 28, Antara Gapi on Aug 24 and 25, and ending in the Kota Puteri township on Sept 28 and 29.
“The carnival allows us to showcase various real estate products of PKNS and its subsidiaries, in line with the agency’s desire to demonstrate the PKNS Group brand and in conjunction with its 60th anniversary in August.
“It also serves as a platform to boost the interest of potential and existing buyers, in addition to strengthening public awareness on PKNS real estate products through the promotion of existing and upcoming projects,” he said at a press conference after launching the campaign on Tuesday.
Kamarzan said PKNS is targeting a total attendance of around 5,000 visitors, with an estimated sales value of more than RM740 million, which is more than double the RM310 million recorded through a similar campaign last year.
He said various interesting activities await visitors, such as cycling activities, planting trees, cooking competitions, a mini petting zoo, colouring competitions, Forum Perdana and performances.
The carnival would help bring PKNS closer to the community and foster its relationship with PKNS township residents.
He also said the campaign could position PKNS as the people’s preferred developer and keep its brand on par with fellow developers in the industry, especially in Selangor.
“Through this campaign, prospective buyers have the opportunity to enjoy attractive sales packages, in addition to purchasing branded electrical goods at special
prices for PKNS home buyers as a sign of appreciation for their support for the development of PKNS.”
He added that the campaign is a rebranding from the Discover PKNS campaign implemented in previous years, which has had a positive impact on the PKNS brand and its townships, Bernama reported.
Apart from increasing the value of annual property sales, the
Discover PKNS campaign received overwhelming response in every location and was named StarProperty Readers’ Choice (Newsmaker of the Year by Highest Vote) at the StarProperty Awards 2024.
“However, we decided to rebrand this year to create a fresher element with some reforms and to ensure the continued impact of the campaign.”