Coway, EcoKnights team up for healthier environment
Coway, the Best Life Solution Company, takes the lead in environmental advocacy by collaborating with EcoKnights, a non-governmental environmental organisation devoted to advancing and facilitating sustainable practices for a healthier environment through collaborative efforts with key stakeholders among private and governmental entities as well as individual volunteers.
Together, Coway and EcoKnights reaffirm their unwavering commitment to fostering a green future and encouraging sustainable waste management through the Guardians Against Garbage (GAG) initiative.
Coway, with its vision to create a sustainable future, strives to not only enhance the wellbeing of individuals within their homes but also foster a culture of environmental responsibility within communities through awareness education. In conjunction with the recent World Earth Day, Coway called upon the mass public to reflect on the small but impactful daily habits, such as throwing rubbish at designated areas, keeping personal and public premises clean for the betterment of the society.
Partnering with EcoKnights is one of the initiatives where Coway aims to amplify its efforts and drive positive change on a larger scale.
Through the mobilisation of volunteers and active engagement with local communities, Coway strives to raise awareness about the importance of environmental conservation, rejuvenate river health, advocate for sustainable practices, and inspire proactive environmental stewardship.
Since 2021, Coway and EcoKnights have worked in tandem, diligently clearing over
2,600kg of garbage from rivers and parks in the Klang Valley, such as Sungai Keroh, Sungai Kayu Ara, Kiara Park and Sungai Bunus Retention Pond with the help of more than 320 volunteers.
Volunteers gained eye-opening experience as they found different types of garbage from the rivers such as bicycles, electrical appliances, tyres, fabrics, PVC pipes and etcetera.
After collecting the trash, volunteers segregated, weighed, ensured each type of waste was appropriately categorised.
Plastic waste will be directed to potential recyclers, while other waste categories will be forwarded to the relevant local authorities, such as Kuala Lumpur City Hall or Petaling Jaya City Council.
“At Coway, we believe that small actions can lead to significant changes. Through our partnership with EcoKnights, we aim to not only clean up rivers but also ignite a passion for environmental conservation within communities,” Coway Malaysia CEO Kyle Choi said.
EcoKnights programme director Fadly Bakhtiar said the long-term collaboration with Coway represents a crucial step towards building a sustainable future.