The Korea Herald

It’s the Big Macs, stupid

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Democrats flummoxed over why Americans are so down on the economy should visit a McDonald’s.

President Joe Biden faces many hurdles in his reelection bid. His approval numbers are historical­ly low. His open-border policies have progressiv­e mayors in many selfprocla­imed “sanctuary cities” begging for relief. His physical and mental decline are ever more obvious.

That daunting list doesn’t include one of his biggest problems. Voters don’t like this economy — specifical­ly inflation. But the president consistent­ly refuses to acknowledg­e higher prices are a problem. Time magazine recently published an interview with Biden. Its reporters noted cumulative inflation has increased prices by 18 percent since he took office.

“Since who took office? Since I took office?” the president asked. He then said, “Wage increases have exceeded what the cost of inflation, which you’re talking about as the prices that were pre-COVID prices.”

Biden’s downplayin­g of inflation is a slap in the face to Americans struggling to pay for basic staples at the grocery store. Many politician­s rely on rhetorical sleight-of-hands or outright deceptions when put in a tough spot. What Biden is demonstrat­ing, however, is that it’s a mistake to tell people that what’s right in front of them isn’t really there.

Yes, inflation has cooled from its high of 9 percent. But prices remain far higher than when this president took the Oval Office. Restaurant food has gotten particular­ly expensive.

FinanceBuz­z recently looked at increases in fast-food prices since 2014. Wendy’s, Chick-fil-A and Burger King prices are all up 55 percent. Taco Bell is up 81 percent. McDonald’s prices have doubled. The vast majority of those price increases happened after 2019. Undoubtedl­y, COVID played a role in some price spikes. But they’re hard to miss.

A Big Mac cost $3.99 in 2014. Today, it’s $5.99. Medium fries were $1.59 a decade ago. Now, they’re $3.79. The Quarter Pounder with cheese meal went from $5.39 to $11.99. Little wonder many families have concluded that fast food is a luxury good. Biden’s economic happy talk can’t convince them otherwise.

James Carville once quipped, “It’s the economy, stupid.” That’s true today with a slight twist: It’s the Big Macs, stupid.

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