TOTAL SOLUTION
As ETM rebrands to CTM Meetings & Events, we check in with its General Manager Mike Leeson
What is CTM Meetings & Events?
We're an award-winning, global events agency with over 12 years’ experience delivering bespoke, creative and memorable connected experiences for clients of all sizes in all sectors. Globally, we’re a team of over 100 with 30 in the UK, where we’re a top 10 agency. We were founded in 2011 and, until a few weeks ago, were known as ETM. We’re part of the CTM Group and also operate as CTM’S specialist group travel division.
Why have you rebranded?
We wanted to align more closely with the wider business and the rebrand gives us better opportunities to collaborate with our travel colleagues at CTM to provide a more seamless travel solution. We’ve seen a trend in recent years for travel, meetings and events increasingly being managed together, so it makes perfect sense to provide our clients with a consolidated and combined solution. This alignment means we can manage everything from concept and initial attendee communications right through to their travel home – the entire emotional and physical journey – which makes everything as seamless as possible for attendees and our clients. Businesses are showing increased appetite for meetings and corporate events to connect employees face-to-face for team collaboration, learning and development, and innovation. By integrating our meetings and events offering under the CTM brand, we are making professionally managed business events more accessible, efficient and effective than ever before. The rebrand will also allow us to provide a more seamless and natural cross-sell to CTM clients for our sales and account management teams.
What services do you provide?
We deliver bespoke solutions, from unique destinations and event experiences to engaging event technology, intuitive reporting and robust supplier negotiations, tailored to fit our client’s budget and business need. It could be a meeting for 10 people, a three-day international conference for 500 delegates or a 2,000-strong sales rally or awards programme. We service all customers no matter whether they are a corporate travel customer of CTM or an organisation simply seeking occasional group travel, events management or meetings assistance, and offer meetings, conferences, incentive travel, awards, special events, team building, and training, with full support services including venue sourcing, registration, group travel, onsite support, event design, entertainment, and technology solutions.
What are the key benefits to your clients?
The key benefits of CTM Meetings & Events are our experience and expertise, our ability to offer tailored solutions to all business sizes, sectors and budgets, our attention to detail, a wider range of services, greater savings, improved efficiencies, and a more impactful, less fragmented and frictionless client and attendee experience.
What are the additional benefits of being part of the CTM Group?
It means we have global buying power, which reduces costs, adds value and increases efficiencies, global reach with local expertise delivered through our offices all around the world, exclusive supplier partnerships, and award-winning technology developed globally in our regional tech hubs. Clients have comprehensive visibility of travel and meetings spend, which helps them to manage budgets more effective and provide enhanced duty of care, as well as set, monitor and meet their sustainability requirements.
We've seen a trend in recent years for travel, meetings and events increasingly being managed together”