A MOLLY GOOD COLLECTION
We’re summer lovin’ reality star’s new edit for Boohoo.com
GLOBAL fashion e-retailer Boohoo has unveiled its highly-anticipated second edit with Love Island All Stars winner Molly Smith.
The high summer collaboration combines fun and flirty prints with dreamy silhouettes, giving your summer wardrobe an instant upgrade.
The Endless Summer edit is all you need for your next holiday, taking you straight from poolside to bar.
With a mix of stunning swim, beachwear and occasion dresses, this collection really does take you from day to night.
“It’s been a pleasure working with Molly on this second collection and it’s great to see a collection come together that really aligns with the Boohoo look as well as Molly’s personal style”, says Sarah Heaton, Head of Product at Boohoo.
Molly also revealed the exciting news on her Instagram, telling fans: “My new collection with Boohoo is now live.
Thrilled
“I’ve been so excited for this, I hope you all love it as much as I do.”
The 30-year-old reality star won Love Island: All Stars last year alongside Tom Clare after appearing on the regular version of the ITV2 show in 2020.
Speaking of her first collaboration with Boohoo, she said she was “absolutely thrilled” to be teaming up with the fast fashion brand as part of a 12-month contract.
She added: “I am absolutely thrilled to be partnering with Boohoo!
“It’s a brand that
I’ve loved and worn for years, and to now be part of the family is just amazing.
“We’ve got some incredible things in the works, and I’m eager for everyone to see what we’ve been creating,”
Boohoo bosses were equally thrilled to have the blonde beauty on board.
Marketing Director Sam Leach said: “We’re incredibly proud and excited to be working with Molly Smith.
“Her style is the epitome of what Boohoo stands for — accessible, ontrend and versatile.
“Molly’s excitement for fashion shines through, making her a natural fit for our brand.”
Deal
Shortly after the news of the collab broke, an insider claimed that the deal was worth six figures.
They added: “Molly was such a big hit on the show this year — and looks fabulous — so it made perfect sense to get her on board. “She’s really in demand so has landed herself an impressive six-figure deal. “It’s been ages since the company has splashed out on a Love Island star, but they really think she is worth it.”
The last Love Island contestant to work with Boohoo was Leah Taylor, whilst Molly Mae Hague became creative director for their rival Pretty LittleThing for a period of time.
● The new summer edit features 31 products, with sizes available in each piece range from size 6-16. Prices start at €17 and it is available to shop at www.boohoo.com.