Hangover free stout day out
GUINNESS is to give away free pints of stout in hundreds of Irish pubs over the St Patrick’s Day bank holiday weekend.
It’s part of the firm’s new Paint the Town Blue campaign, which it says it hopes will help put moderation at the heart of celebrations.
Guinness is inviting people to “embrace the blue” with it’s alcohol free Guinness 0.0.
Free pints of Guinness 0.0 will be available in over 800 different locations across Ireland until Monday.
Consumers must download the FANZO App, register themselves and redeem a free pint by showing the voucher in a participating pub.
Alternatively, those heading to the Aviva Stadium on Saturday can go to a bar serving Guinness 0.0 on draught and redeem a free pint to celebrate the last match of the Guinness Six Nations.
Tesco stores across Ireland are also running a buy one get one free promotion on Guinness 0.0 for Clubcard members.
As part of the campaign, the brewers teamed up with Irish actress Saoirsemonica Jackson, who helped turn Dublin’s famous Guinness gates an unexpected shade of blue.
The iconic Guinness Gates at Rainsford Street were once blue before they were painted black around 1988.
The gates are seen by over 30,000 people during the St Patrick’s Day week celebrations, which is the busiest period of the year at the Home of Guinness.
Alan Mcaleenan, Marketing Director, Guinness Ireland said: “We are delighted to be championing Guinness 0.0 and a message of moderation for St Patrick’s Day, a time to come together to celebrate our heritage and culture.
“It’s great to work with Saoirsemonica, one of our most exciting actresses, to right some wrongs associated with St Patrick’s Day and encourage everyone to make it a day to remember.”
Ms Jackson added: “I am delighted to partner with Guinness 0.0 this St. Patrick’s Day to address some of the biggest misconceptions around Irish culture.
“Since the early days of my career, I’ve encountered countless people having trouble pronouncing my name. So, from mispronunciation of our names, to misunderstanding how we should be celebrating, I’m delighted to team up with Guinness 0.0 to encourage people to give moderation a seat at the table this St. Patrick’s Day through this playful collaboration.”
There will also be an elevated visitor experience at the Storehouse, celebrating the best of modern Irish creative arts over five days with 95 Irish artists, 20 International artists, 855 songs performed and six different dance styles for nine-anda-half hours per day.