Social media in the political domain
Social media has become an increasingly important tool for political communication. For certain demographics, it is one of the main platforms where people get their news and interact with it by commenting and sharing. Social media has dramatically changed the way modern political campaigns are run. As more and more digitally native citizens vote, social media has become an important tool for politicians to establish themselves and communicate with voters. The experience of using social media depends largely on the user, as the platform’s algorithms tailor the consumer experience to each user. This leads to each person seeing more like-minded people due to increased digital social behavior. In addition, social media changed politics because it gave politicians a direct way to inform their constituents and people to speak directly to politicians. This unofficial nature can lead to misinformation because it is not subject to the same fact checking processes as institution al journalism. Moreover, social media platforms serve as democratizing agents, empowering individuals to participate in political conversations irrespective of geographical or socioeconomic barriers. Citizens can voice their perspectives, amplify marginalized narratives and mobilize collective action, thereby enriching the democratic fabric of society. Concurrently, social media inter active nature engenders heightened transparency and accountability within political institutions, as public scrutiny intensifies and feedback mechanisms proliferate. Even housing society elections WhatsApp images going round and causing a major impact . Why not in 2024 elections?