Electric Bikes Offer New Fiji Experience
Brad Campbell has turned his extensive terrain expeditions to start up a business that offers visitors a different way to experience Fiji.
iBike Fiji aims to create up-close, personal, and spontaneous adventure through guided off-road tours on electric bicycles.
The business, which opens next month, was fuelled by Mr Campbell’s love for the great outdoors and a passion for adventure.
Having traversed Fiji’s terrain on countless expeditions, he recognised the untapped potential for adventure on two wheels.
“I’ve always been captivated by Fiji’s natural beauty, and I wanted to share that with others,” said Mr Campbell.
“Electric bicycles provide the perfect blend of excitement and accessibility, allowing us to explore Fiji’s hidden gems, while minimising our ecological impact.”
His daughter and Fijian environmentalist Ren Slatter, shares his passion for adventure, nature, and entrepreneurship.
Together, they embarked on a mission to make iBike Fiji a reality, determined to create unforgettable experiences for adventurers of all ages and abilities.
“Through our guided electric bicycle tours, we hope to foster a deeper appreciation for the diversity of Fiji and promote responsible adventure tourism,” said co-founder Ms Slatter.
With a new fleet, iBike Fiji is among the few businesses to introduce electric bicycles in Fiji.
E-bikes are battery-powered.
The limited motor (300 watts), make the e-bikes considered as bicycles and do not require a license to operate.
ADVENTURE TOURISM
The adventure tourism market has experienced exponential growth in recent years, propelled by an increasing demand for unique, experiential travel. With travellers seeking more immersive and adrenaline-pumping experiences, it is a great opportunity for Fiji to further capitalize on its natural attractions. “Fiji boasts an amazing variety of water activity operators and touring companies to show tourists its natural wonders,” Mr Campbell said.
“With iBike Fiji, we diversify the offer by providing an experience on two wheels to explore the rural countryside.” iBike Fiji aims to growth of the bicycle community in the country. The company is pioneering adventure tourism from its Nadi base. iBike Fiji is determined to become Fiji’s number one adventure experience for tourists.