Fiji Sun

Safeguardi­ng Media Freedom

- frederica.elbourne@fijisun.com.fj Nouzab Fareed

Nouzab Fareed is a consultant specialise­d in corporate restructur­ing, business strategy, and governance. He has a Masters of Arts in economics and an MBA. He is a past president of Fiji Institute of Chartered Accountant­s and past vice president of Fiji Chamber of Commerce. He is on X (@ Nouzab) and LinkedIn.

Last week Israel decided to ban Al-Jazeera, which has been providing 24-hour coverage of Gaza conflict, while the whole world celebrated Media Freedom day.

A few years ago, Hong Kong shut down Apple-Daily, one of the most trusted newspaper in city state. This week, two pieces of EU legislatio­n enter into force which will ensure greater protection of journalist­s and further support media freedom.

On 7 May 2024, the European Media Freedom Act enters into force. It supports editorial independen­ce and media pluralism, enhances transparen­cy and fairness, and promotes better cooperatio­n of media authoritie­s through a new European Board for Media Services.

Fiji’s ranking in a global press freedom index has jumped from 102 to 44 out of 180, into the top tier of countries with free or mostly free media after current Government repealed a draconian law that was an obstacle to free media.

Fiji’s improvemen­t in the recent report was in contrast to the global trend for erosion of media independen­ce including PNG.

In 2015, I was part of a panel discussion at Internatio­nal Media Conference in Malaysia and was told that I should avoid using the sentence, free-media is a myth. Anyway, it would not be accurate to say that media freedom is a myth. While absolute and unrestrain­ed media freedom may not exist in any country, the idea of media freedom itself is very real and an important principle in democratic societies.

WHAT IS MEDIA FREEDOM?

Media freedom, also referred to as press freedom or freedom of expression, refers to the principle that communicat­ion and expression through various media platforms should be free from Government censorship, political interferen­ce, or pressures from special interest groups.

It allows for the free flow of informatio­n, ideas, and opinions in society.

Media freedom is important for several reasons.

A free and independen­t media is a cornerston­e of democracy. It serves

as a watchdog over those in power, holding government­s and institutio­ns accountabl­e by scrutinisi­ng their actions and exposing corruption or wrongdoing while a free media ensures that citizens have access to accurate, diverse, and unbiased informatio­n, enabling them to make informed decisions and participat­e meaningful­ly in the democratic process.

Freedom of the press promotes transparen­cy in society, as journalist­s can investigat­e and report on issues of public interest without fear of reprisal.

It fosters public discourse and debate on important matters.

Media freedom is also closely linked to the protection of other human rights, such as freedom of expression, freedom of thought, and the right to access informatio­n.

It helps amplify marginalis­ed voices and shed light on human rights abuses.

Independen­t media plays a crucial role in promoting economic developmen­t by disseminat­ing informatio­n about markets, investment opportunit­ies, and exposing corruption that hinders economic progress.

A free media allows for the expression and preservati­on of diverse cultural identities, languages, and artistic forms, contributi­ng to the richness of a society’s cultural fabric.

However, media freedom is often threatened by Government­s seeking to control informatio­n flows, corporate interests that may influence editorial decisions, or nonstate actors who target journalist­s for their work.

Protecting media freedom requires a robust legal framework, independen­t judiciary, and a culture that values free expression and press freedom

FREEDOM

No country in the world currently has absolute, unrestrain­ed media freedom.

All nations have some form of legal or practical limitation­s on press freedom, though the extent of these restrictio­ns varies greatly.

That said, some countries come closer than others to upholding robust media freedom standards. According to organisati­ons like Reporters Without Borders and

Freedom House that track press freedom globally, the countries that tend to rank among the highest for media independen­ce include Norway, Denmark, Sweden and Finland.

These nations typically have strong legal protection­s for free speech and press rights enshrined in their constituti­ons or laws.

They also have well-establishe­d democratic traditions, an independen­t judiciary to safeguard media freedoms, minimal state censorship, and a diversity of media voices across different platforms.

However, even in these top-ranked countries like Singapore, Turkey, Saudi Arabia, Hungary and UAE, media freedom is not absolute.

They may still have certain legal restrictio­ns, such as laws against hate speech, defamation, or protecting national security informatio­n.

Media outlets also face other potential pressures from corporate interests, self-censorship, or online harassment of journalist­s.

It’s important to note that media freedom is an ongoing struggle globally, with press freedoms constantly evolving and facing new challenges, even in democracie­s considered free.

Maintainin­g true media independen­ce requires constant vigilance, robust legal frameworks, and a culture that values free expression as a fundamenta­l right.

While no country is perfect, the existence of nations with relatively high levels of media freedom demonstrat­es that it is an achievable goal worth striving for to uphold democratic principles and freedom of informatio­n.

WHY THE NEED FOR MEDIA FREEDOM

There are several reasons why media freedom is sanctioned or restricted in many countries around the world.

Authoritar­ian government­s and regimes often seek to control the flow of informatio­n and the narratives presented to the public.

A free and independen­t media poses a threat to their ability to shape public opinion and maintain a firm grip on power.

Some government­s justify media restrictio­ns by citing national security interests, such as preventing the disseminat­ion of sensitive informatio­n

or curbing media coverage that could allegedly incite unrest or violence.

In certain countries, media freedom is curtailed to shield political leaders, government officials, and powerful elites from public scrutiny, criticism, or exposure of their wrongdoing­s.

Authoritar­ian regimes often view a free press as a platform for dissenting voices and opposition movements, which they perceive as a threat to their hold on power.

In some societies, media freedom may be restricted due to cultural or religious norms and values that prioritise other concerns, such as traditiona­l hierarchie­s, social cohesion, or religious sensitivit­ies.

Powerful business interests or state-owned enterprise­s may pressure government­s to limit media freedom to protect their commercial interests or avoid negative publicity.

In countries with a long history of state control over the media, breaking free from ingrained censorship practices and mindsets can be challengin­g, even after transition­s to democracy.

Some nations lack robust legal frameworks and independen­t institutio­ns to effectivel­y protect and uphold media freedom, leaving journalist­s vulnerable to intimidati­on and persecutio­n.

It’s important to note that media freedom is not only restricted in authoritar­ian regimes, but can also face challenges in democracie­s, where commercial pressures, ownership concentrat­ion, or political polarisati­on can undermine media independen­ce and pluralism.

Ultimately, many government­s view an unfettered press as a potential threat to their power, control over informatio­n, and ability to shape public narratives, leading them to sanction or restrict media freedom through various means.

COMMERCIAL ASPECTS

The commercial aspects of media freedom play a significan­t role in shaping the media landscape and can have both positive and negative impacts on media independen­ce. Media ownership concentrat­ion can play a role in freedom of speech. When a few corporatio­ns or individual­s own a significan­t portion of media outlets, there is a risk of editorial

bias and limited diversity of perspectiv­es while owners may exert influence over content to align with their commercial interests or political leanings, compromisi­ng journalist­ic integrity and media freedom.

This is visible all over world when media is privately owned.

Another critical component is advertisin­g pressure.

Media outlets rely heavily on advertisin­g revenue, which can create conflicts of interest while advertiser­s may pressure media organisati­ons to censor or alter coverage that could be unfavourab­le to their products or services, underminin­g editorial independen­ce.

How will a media organisati­on act when there is negative news of a top advertiser­s?

Does transparen­cy matter or the financial survival? I have been in that situation and will leave the best for another article.

There are instances where companies or wealthy individual­s may sponsor or fund specific media outlets or programmes, potentiall­y influencin­g the editorial line and limiting critical coverage of their activities.

For any company, profitabil­ity and the market share matters.

In the pursuit of higher ratings, circulatio­n, or online traffic, media organisati­ons may prioritise sensationa­lism or cater to popular narratives, compromisi­ng balanced and objective reporting.

This is a common in countries where ratings are readily available including India and Turkey.

The drive for profitabil­ity can lead to cost-cutting measures that undermine quality journalism and investigat­ive reporting.

The technologi­cal disruption and online platforms too, play a role in media freedom.

The rise of social media and online platforms has democratis­ed informatio­n sharing but also facilitate­d the spread of misinforma­tion and disinforma­tion while online platforms’ algorithms and content moderation practices can influence the visibility and reach of certain narratives, potentiall­y limiting media freedom.

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 ?? ?? Freedom of the press promotes transparen­cy in society, as journalist­s can investigat­e and report on issues of public interest without fear of reprisal.
Freedom of the press promotes transparen­cy in society, as journalist­s can investigat­e and report on issues of public interest without fear of reprisal.

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