Coral Initiative to Help Tourism SUSTAINABILITY
An initiative that highlights the beauty of Yasawa’s coral reefs, is expected to serve as a crucial habitat for marine life and as educational tools and attractions for tourists.
Counting Coral, a non-profit organisation dedicated to the preservation and restoration of coral reef ecosystems, operates through innovative sculptural coral gene banks.
These sculptural gene banks are carefully designed and installed to encourage coral growth, enhance biodiversity and raise awareness about the importance of coral reef conservation.
One of Counting Coral’s notable projects included the installation of its first sculptural coral gene bank at Blue Lagoon Beach Resort on Nacula Island in the Yasawa Group in 2022.
Building on this success, Counting Coral set to embark on its next venture, the Vomo Project on VOMO Island.
Tourism Fiji partnered with the organisation to support sustainable tourism initiatives while promoting marine conservation efforts in Fiji’s waters. “We couldn’t be happier to connect and join forces with the team at Tourism Fiji,” said Counting Corals executive director, Brooke True.
“The security of Fiji’s natural beauty is worth every ounce of effort imaginable.”
Tourism Fiji chief executive officer Srishti Narayan said research showed that consumers desired information on sustainability from lodging and transportation providers to make informed decisions.
“By supporting innovative initiatives like Counting Coral’s sculptural gene banks, Tourism Fiji aims to raise awareness about the importance of coral reef conservation while providing unique experiences for visitors to Fiji,” she said.
The project was designed to host 500 corals for planting.