Toronto Star

Musk’s creepy attack on Swift is revealing

- ANNE T. DONAHUE ANNE T. DONAHUE IS A CULTURAL WRITER AND AUTHOR OF “NOBODY CARES: ESSAYS.”

If for some reason you found yourself worried last week about Taylor Swift’s status as a “childless cat lady,” have no fear, Elon Musk had you covered.

In a post to X, the billionair­e tech bro made the wildly inappropri­ate suggestion that he would not only “give [Swift] a child,” but also promised to “guard [her] cats with [his] life.”

Woof.

As a vocal proponent of Donald Trump and anti-trans crusader, Musk’s sad attempt at a joke isn’t exactly shocking. What is surprising, however, is why right-wing figures consider “childless cat lady” an insult at all: It’s 2024, and we should all know better than to equate a person’s worth with their parental status — “should” of course being the operative word.

For good or ill, though, the conversati­on is moving outside of political spheres and planting itself in mainstream pop culture. On the one hand, it means that millions can access the beliefs of far-right Republican­s while witnessing the desperatio­n of men like Musk. But there may also be another silver lining: in addressing her fans directly, celebritie­s like Swift can visibly push back against the misogyny of people like Musk.

Alas, it’s not as if there’s any shortage of women-hating going around these days. When Republican senator and VP hopeful JD Vance complained to Tucker Carlson about the country being run by “a bunch of childless cat ladies who are miserable at their own lives,” he became part of a long history of villainizi­ng unmarried women and their cats, the animal often associated with spinsterho­od or witchcraft. (Two terrific choices, in my opinion.)

Vance, like Musk, perpetuate­d the pernicious, misogynist­ic conservati­ve narrative that women are only as good as their willingnes­s to reproduce. But beyond that, his sentiment was callous and cruel, failing to take into considerat­ion fertility struggles, infant and child mortality, or any number of extenuatin­g circumstan­ces that can affect a person’s parental status. Some women even have the audacity to choose to not have kids!

This is why Musk’s comment was so inappropri­ate and creepy. Yet Musk’s comment to Swift didn’t only cross the boundaries of general human decency. As a billionair­e business owner — of a social media company, no less — Musk’s influence exists far outside the realms of CSPAN or traditiona­l political discourse. His response to Swift epitomizes that there has been a shift in power from politician­s to pop figures, of which Swift’s Harris endorsemen­t may be the clearest example.

Forget Kennedy versus Nixon, or Trudeau versus Poilievre. Now it’s billionair­e versus billionair­e, baby!

Clearly, it’s an ambivalent situation at best. But regardless of anyone’s feelings about Taylor Swift, her public support for the Democrats packed a one-two punch. Not only was her allegiance a blow to the Trump campaign, which previously posted an AI image suggesting Swift’s support. Her call to action saw vote.gov gain nearly 406,000 visits by people looking to register to vote. That’s real influence, and underscore­s both Swift’s and pop culture’s ever-growing political impact.

It’s why Musk’s comment wasn’t just offensive; it was a boneheaded political move too. It only reminds people of the withering accusation that this new version of the right led by people like Musk, Trump and Vance is deeply weird. It also frames Swift as inherently normal: she may be one of the most famous people on the planet, but she’s also an adult woman who makes her own decisions.

It’s also why watching Musk trip over himself and his misogyny is so embarrassi­ng for him. His post may have elicited both eyerolls and shares, but it reflected less the power of his rhetoric, and more the insidious nature of his echo chamber.

But even that echo chamber may be on the decline. When Swift endorsed Harris, she didn’t even post on X, instead taking to Instagram. There’s probably a lesson there. Tackling people like Musk may involve cutting off the one thing he wants most: attention.

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