Calgary Herald

PAR FOR THE OFFICE

How the long-sleeved quarter-zip golf top became the go-to alternativ­e to business suits in the 2020s

- ASHLEY FETTERS MALOY

It doesn't matter how hard brands try to market their long-sleeved, tall-collared, semi-shiny zip-atthe-neck pullovers as activewear, meant for the brisk and rugged outdoor air of a hike or a jog or a long biking excursion. The same thing always happens.

On the web page for Under Armour's UA Tech™ 1/2-Zip Long Sleeve, which the brand boasts is “our original go-to training gear,” one five-star review remarked as follows: “I bought this to wear to work and it looks sharp.” Another satisfied customer wrote, “Great for taking off the chill in my office when the AC is going full-bore.”

Of the Eddie Bauer Men's Resolution Long-sleeve 1/4-Zip, which boasts sweat-wicking and odour-control technologi­es as well as UPF 20 sun protection, someone raved: “This long sleeve shirt was a godsend because I can wear it over my profession­al dress attire for work.” And here's some feedback left for the Allbirds Men's Performanc­e Quarter Zip, which promises to “Warm up your cold-weather runs with a layer of super-soft merino wool designed to keep you warm and comfy mile after mile.”; “Can wear casual or I have worn to meetings.”

In cubicles, in country clubs, even on Wall Street, a quick lap around the floor on a Thursday afternoon can confirm it. The age of the performanc­e quarter-zip as office-appropriat­e menswear is here. And we're not talking about the classic thick wool sweater with a zip collar, the kind that's luxe and traditiona­lly dapper enough to be worn by Tom Wambsgans on Succession. We mean its lightweigh­t, synthetic-fibre grandchild. A friendlier — comfy, washable — alternativ­e to the increasing­ly too stuffy business suit (rendered all but obsolete in recent years by a generation of sneaker-sporting tech bros), the garment was mostly seen on golf courses just a decade or so ago.

The North American office wardrobe has been casualizin­g for decades, and the pandemic sped up a phenomenon already in progress. But thanks to the new ubiquity of remote and hybrid work, the polyester quarter-zip has establishe­d itself as just the latest style to pop out of the driving range to conference room pipeline.

To witness the quarter-zip's rise, look no further than the annual Allen & Company Sun Valley Conference — a finance summit held in Idaho each July by private investment firm Allen & Company that's been dubbed “summer camp for billionair­es.”

Though attendees do participat­e in outdoor activities at Sun Valley, it's still a finance conference, an environmen­t where business moguls and tech giants meet and mingle and make first impression­s on one another. This year, Berkshire Hathaway CEO Greg Abel, Palantir CEO Alex Karp and Graham Holdings CEO Tim O'shaughness­y were all spotted sporting one of the few garments that, at present, seems appropriat­e for both.

Middle managers and entry level strivers have followed the CEOS' lead.

“Quarter-zip over a collar is the truest form of office drip,” declared New York comedian Nate Stein, who works in finance as a day job, in a recent Tiktok video (while wearing the combo himself ).

“Office hack: If you show up wearing a Peter Millar performanc­e quarter-zip, you can leave at 3:30 p.m. and no one will say anything,” an MBA meme account called Business School Boogaloo recently posted to X, formerly known as Twitter.

Mark Moran, 32, works in finance in New York City. Even when he was earning his MBA in Virginia a few years ago, quarter-zips were all over campus.

“It's like this aspiration­al dress code. Because when you think about what a semi-retired corporate executive wears, it's that,” he says.

At a previous job in banking, Moran once peeked over a colleague's shoulder and saw him ordering four identical navy quarter-zips at once. “He only wore quarter-zips.”

On a Wednesday afternoon earlier this month, Moran took a meeting in Midtown Manhattan with a CEO and a senior banker, who Moran estimated to be in their 40s and 50s, respective­ly. The CEO'S quarter-zip had his company's logo on it. The banker's bore the name of his country club.

Throughout his team's NBA championsh­ip-winning run earlier this year, the historical­ly suit-wearing Denver Nuggets coach Michael Malone was photograph­ed in quarter-zips of various colours on the sidelines. Former Philadelph­ia 76ers coach Doc Rivers has made the same adjustment to his game-day look.

At the Providence, R.i.-based Corporate Gear, the arm of the promotiona­l products company Parsons Kellogg that creates custom-logoed apparel you might get at a team retreat or as a holiday gift, companies' demand for these kinds of athleisure-style, half- and quarter-zip pullovers has “gone up significan­tly.”

Mclean Shanley, Corporate Gear's vice-president of sales, says that's because work is now only partly synonymous with the office.

“The reality is when people aren't on a call, they may be back into their T-shirt,” Shanley says. “But then maybe they want to step it up, or even show some of their company's branding when they're on the call.”

At Corporate Gear, the quarter-zip is outselling the financeand tech-bro signifier of just a few short years ago, the zip-up vest.

“They're going to wear it over and over again,” Shanley says of the quarter zip. Especially if it's from a household-name brand. Which is why some of Corporate Gear's bestseller­s are from Nike, Patagonia and, yes, the golf brand Peter Millar. (Marketing copy for the Peter Millar Perth Performanc­e Quarter-zip: “Four-way stretch, moisture-wicking and easy-care benefits to keep you comfortabl­e far beyond the final green.” A real review: “Great for spring and fall and for those cold air-conditione­d buildings in the summer!”)

Of course, it's not the first time a style native to golf has become a staple of the workplace.

“Golf has contribute­d an incredible amount of garments to the history of fashion,” says Deirdre Clemente, a professor of history at the University of Nevada at Las Vegas, who specialize­s in fashion. “You think of the 1920s, you think of those knickers and patterned sweaters and patterned socks — that's straight out of golfwear.”

In the early 20th century, golf was gaining popularity in the U.S. at the same time the knitwear industry was rapidly expanding. Thanks to new technologi­es in fabric production and garment-making, the clothing industry grew and began offering new styles that, unlike the stiffer, starchier wool and cotton three-piece suits and corset dresses of the day, could accommodat­e a hobby that required the use of the whole body.

“The women's silhouette of the 1920s came from golf, that very long and lean silhouette with a lot of motion in the arms,” Clemente says. “The gussets of sleeves, the wider sleevehole — those were so you could swing either a tennis racket or a golf club.”

Saddle Oxford shoes, a menswear staple for much of the 20th century, and Madras shorts were also popularize­d by golf. But the sport's best-known contributi­on to officewear, and the quarter-zip's most obvious progenitor, may be the short-sleeved, short-placketed golf shirt, sometimes known as the polo shirt. Like the quarter-zip, Clemente explains, it gained traction as a business-casual option in the 1980s and 1990s because it was a washable, low-maintenanc­e garment with a comfort advantage over the traditiona­l office attire of the time. And like the quarter-zip, it also looked just similar enough to other, fussier styles to pass a one-glance dress-code inspection.

Will the quarter-zip some day be just a weird relic of the pandemic era, now that some business and tech giants are starting to insist their employees report to the office five days per week? Clemente doesn't think so. As the planet gets warmer, Clemente expects moisture-wicking fabrics to be a permanent fixture in the workplace.

That said, some brands have adapted to that future: Rhone, a Connecticu­t-based activewear brand, calls its polyester quarter-zip — a “perfect midlayer for the office or date night” — the Commuter.

The reality is when people aren't on a call, they may be back into their T-shirt. But then maybe they want to step it up, or even show some of their company's branding when they're on the call.

 ?? MICHAEL REAVES/GETTY IMAGES FILES ?? Dustin Johnson, left, Harold Varner III and Phil Mickelson all wear quarter-zip tops at a practice round before the PGA Championsh­ip in May.
MICHAEL REAVES/GETTY IMAGES FILES Dustin Johnson, left, Harold Varner III and Phil Mickelson all wear quarter-zip tops at a practice round before the PGA Championsh­ip in May.
 ?? GETTY IMAGES FILES ?? Greg Abel, CEO of Berkshire Hathaway Energy, and his wife Andrea Abel may look like they are heading to a golf course, but they are walking to the Allen & Company Sun Valley Conference last summer.
GETTY IMAGES FILES Greg Abel, CEO of Berkshire Hathaway Energy, and his wife Andrea Abel may look like they are heading to a golf course, but they are walking to the Allen & Company Sun Valley Conference last summer.

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