Description

An actionable guide to mindfulness and practical ethics for any creative professional who wants to make a living without selling their soul.

It can be difficult to live according to our values in a complicated world. At a time when capitalism seems most unforgiving but the need for paying work remains high, it is important to learn how we can be more mindful and intentional about our impact — personal, social, economic, and environmental.

As designer and creative director Kelly Small had to do to navigate a crisis of ethics and burnout in their career in advertising, we can admit our complicity in problematic systems and take on the responsibility of letting our own conscience guide our decisions.

Start with one or many of these 100+ rigorously researched, ultra-practical action steps:

  • Co-create and collaborate
  • Get obsessed with accessibility
  • Demand diverse teams
  • Commit to self-care
  • Make ethics a competitive edge
  • Be mindful of privilege
  • Create for empowerment, not exploitation

With a humorous and irreverent tone, Small reveals how when we release unnecessary judgement and become action-oriented, we can clarify the complicated business of achieving an ethical practice in the creative industries. Discover the power of incremental, positive changes in our daily work-lives and the fulfillment of purposeful work.

About the author(s)

KELLY SMALL (they/them) is an award-winning creative director, designer, educator, and author whose career is driven by the pursuit of practical action toward ethical, inclusive, and sustainable futures. Founder of creative consultancy Intents & Purposes Inc., professor of design ethics with the School of Design at George Brown, and affiliated design researcher with Emily Carr University, Kelly holds an interdisciplinary master’s in design and received the Governor General’s Gold Medal for their research into the ethics of commercial creative practice. Kelly is currently authoring a book about practical ethics for a youth audience and serving on the board of directors for The ArQuives, the largest LGBTQ2+ archives in the world.

Reviews

Kelly Small’s experience as a former creative director provides valuable insight … Small’s thorough breakdown of ethical concerns in the workplace can benefit anyone wanting to grow as an ally in a nation rife with issues of disparity.

What Kelly Small brings to the table is a healthy dose of both inspiration and practicality … Kelly Small’s personal story is an inspiration in itself, shared throughout the book with candour and courage. If you’re a creative searching for cleaner, healthier, and socially just ways to practice, you’ll not find a better place to start looking. And the timing couldn’t be better.

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