McIlhenny's Gold

“[T]he history of Tabasco and its creators, the McIlhenny family, makes for a spicy…tale, and Jeffrey Rothfeder serves it up nicely.” — BusinessWeek

“[T]he unembellished saga of the McIlhenny clan is a tale that needs no seasoning.” — Portfolio

“[B]alanced and always entertaining.” — Publishers Weekly

“These days, Tabasco is nearly as ubiquitous as butter and as quotidian as salt and pepper-and this book chronicles that progression in equal parts business story and Faulknerian family saga.” — Forbes

“Rothfeder manages to tell a compelling story of single-minded product marketing, Southern social history and slavery, and the challenges endemic to all family firms.” — Library Journal

“From its legendary invention in the months after the Civil War, to the carefully guarded recipe and production and the tightly controlled employees’ town in the Louisiana swamps, Rothfeder looks at the extraordinary journey of a family from rags to riches.” — History