Guerrilla P.R.

Guerrilla P.R.

How You Can Wage an Effective Publicity Campaign...Without Going Broke
Michael Levine
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Description

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Genres

Public RelationsBusiness & EconomicsMarketingMeetings & PresentationsBusiness CommunicationEconomicsAdvertising & PromotionWomen in BusinessCommunication & Social SkillsSelf-helpCreativityBusiness DevelopmentDevelopmentManagementLeadershipPersonal Success
Pages256
Released2009
LanguageEnglish
PublisherHarperCollins
ISBN9780061983566
SellerHarperCollins

About the author(s)

As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.

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