“[An] entertaining portrait…Mr. Stern is at his best when he confronts the real stars here: the infomercials themselves…But Wait…There’s More! is well worth your time.” — Wall Street Journal
“One of the most interesting industry portraits to come along in a while.” — USA Today
“[An] intelligently composed exposé, an impressive work of contemporary history, full of wit.” — Dallas Morning News
“[A] lively exposé. . . . Stern is the perfect host to this slightly seedy world, well-informed and ‘transfixed by the zany nature of it all.’” — Publishers Weekly
“In his addictive take on the gimmickry that is direct-response TV, Remy Stern explains why we buy into products with false promises and celeb spokesmen with even falser tans.” — Advertising Age
“A wholly fascinating account of a wholly fascinating industry.” — Robert B. Cialdini, bestselling author of Influence
“Nothing is more joyously, or obnoxiously American than the infomercial. This is a book for everyone who is, or once was, a late-night TV junkie.” — Paco Underhill, author of the national bestseller Why We Buy
“Act now and read this book. It slices and dices the world of infomercials-humorously detailing their meteoric rise as icons of Americana.” — Edward Ugel, author of Money for Nothing
“I avoid late night TV like the plague-and Remy Stern explains why, wonderfully, in But Wait…There’s More!” — Michael Gross, author of Rogues' Gallery and 740 Park