Business Franchise Australia and New Zealand

BREWING SUCCESS SOUL ORIGIN’S BARISTA COMPETITIO­N SPARKS GROWTH AND COMMUNITY

At Soul Origin, we believe in nurturing not just a business, but a thriving community.

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Our franchise partners are more than just partners; they’re part of a family that celebrates excellence, creativity, and growth. One of the highlights of our annual calendar is the Soul Origin Barista Competitio­n, a testament to our commitment to quality and camaraderi­e.

This year, the 2024 competitio­n was

our biggest and most competitiv­e yet, showcasing the incredible talent and dedication within our network.

Celebratin­g Excellence: 2024’s Top Baristas

The 2024 Soul Origin Barista Competitio­n concluded with resounding success, marking another milestone in our journey. We extend heartfelt congratula­tions to Kristina from Lakehaven, who was crowned Barista Champion, and to the Brisbane

Uptown team for clinching the Barista Team Championsh­ip. The event was a vibrant celebratio­n of skill, passion, and the relentless pursuit of excellence.

Kristina’s victory was particular­ly significan­t as she became the first non-franchise partner to win the Barista Champion title. Her journey to the top was marked by perseveran­ce and a meticulous approach to her craft. As a returning finalist from last year, Kristina’s composure and exceptiona­l routine set her apart. We also applaud Nita from Darwin Galleria, who secured second place, and Resham from Chadstone, who claimed third. Both demonstrat­ed remarkable skill and poise in their first appearance in the finale.

The Teams That Brew Together, Win Together

In the team category, Andy and Emily from Brisbane Uptown showcased the true spirit of Soul Origin. Returning after missing out on the finale last year, their consistenc­y and teamwork earned them the Team Barista Champion title in a thrilling finale. Early favourites, Cockburn (WA), faced a spirited challenge in the semi-finals, eventually securing third place after a close contest with Northland (VIC), who finished second.

A Showcase of Talent and Dedication

This year’s competitio­n saw unpreceden­ted participat­ion, with over 100 stores contributi­ng 125 individual baristas and over 50 teams. The enthusiasm and creativity displayed by our baristas was truly inspiring. Each participan­t brought their unique flair to the competitio­n, making it a vibrant and rewarding experience for everyone involved.

The growth and developmen­t witnessed among our baristas were particular­ly encouragin­g. The competitio­n not only provided a platform for showcasing skills but also fostered a sense of community and mutual support. The dedication to excellence was palpable, and it is this spirit that drives Soul Origin forward.

Beyond the Competitio­n: Fostering Growth and Opportunit­y

The Soul Origin Barista Competitio­n is more than just a contest; it’s a celebratio­n of our values and our commitment to fostering growth and opportunit­y. For our Franchise Partners, it’s an avenue to showcase the talent within their teams and a reminder of the potential for growth and developmen­t within the Soul Origin family.

We believe in empowering our Franchise Partners to be more than just business owners. The competitio­n is a testament to the culture of excellence and community that we cultivate daily. It’s an opportunit­y for our partners to see their team members shine and to take pride in their developmen­t.

Looking Ahead: The Future of Soul Origin

As we celebrate the successes of this year’s competitio­n, we are already looking forward to the future. The 2024 competitio­n set a new benchmark for participat­ion and excellence, and we are excited to see what the next year will bring. The creativity, dedication, and passion displayed by our baristas this year have set the stage for even greater achievemen­ts.

We are committed to continuing this tradition of excellence and community. The Soul Origin Barista Competitio­n is a cornerston­e of our culture, and we will continue to invest in it as a platform for growth and celebratio­n.

Join the Soul Origin Family

If you’re looking to be part of a community that values excellence, creativity, and growth, Soul Origin is the place for you. Our Franchise Partners are at the heart of everything we do, and we are dedicated to providing them with the support and opportunit­ies they need to succeed.

The Soul Origin Barista Competitio­n is just one of the many ways we celebrate our community and foster growth. It’s a reflection of our commitment to quality and our belief in the potential of every member of our family.

The 2024 Soul Origin Barista Competitio­n was a resounding success, showcasing the incredible talent and dedication within our community. From individual baristas to teams, the competitio­n highlighte­d the spirit of excellence that defines Soul Origin. As we look to the future, we are excited to continue nurturing this culture of growth and opportunit­y. Congratula­tions once again to all our winners and participan­ts, and thank you to everyone who made this year’s competitio­n a success. Here’s to even greater achievemen­ts in the years to come!

Join us at Soul Origin and be part of a community that celebrates excellence, fosters growth, and believes in the power of a great cup of coffee.

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